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In this ISSUE

InCrowd Releases New Global MicroTracker for International Market Research

CPhI India Pharma Market Report Released

Customer Engagement: A Key Brand-Planning Upgrade

Top Story
The 'Hear' and Now for Social Media
For the life sciences industry in 2017, engaging across social media means less talking—and more listening. Peter Houston reports
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RIM Best Practices: Unifying Data, Content & Regulatory Processes
Live Webcast: Thursday, September 14 at 1:00pm EDT
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Media Watch
Pharma in the News Spotlight
With media coverage of pharma the highest in a decade, Pharm Exec's latest annual press audit reveals a tonal undercurrent in sync with an industry unable to escape the glare of scrutiny while navigating its own operational challenges
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Through the Patient's Eyes - Needs, Behaviors and the Science Behind it All
On Demand
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Digital Strategy
Why Pharma Needs to Catch Up on Digital
A recent IT leadership survey found that many more pharma companies are reporting their digital strategies are ineffective compared to other industries. Heath Jackson looks at why this is – and what they need to do about it
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Oncology
Beyond the Science: Commercial Implications from ASCO 2017
Four strategic takeaways from this year's event that are important for pharma oncology leaders, by Maria Whitman and Sharon Karlsberg
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Outbound Virtual Engagement: A Brand Manager’s Tool for Covering White Space and Vacant Sales Territories
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Calendar
/ September 11–12: Bio/Pharma Product Launch Summit/
Boston, MA
/ October 25–26: MedComm 2017 /
San Francisco, CA
/ November 28–29: Commercial Data Insights /
Philadelphia, PA
/ February 27–28, 2018: Speaker Programs 2018 /
Philadelphia, PA
/ March 25–28, 2018: 14th Annual Pharma Forum /
Philadelphia, PA
Industry update
//MaxCyte (Gaithersburg, MD) appointed Brad Calvin as Executive Vice President of Global Marketing. //MYnd Analytics (Mission Viejo, CA) named Leila Colgan as Vice President of Sales and Marketing. //BioReference Laboratories (Elmwood Park, NJ) appointed Victoria L. Laughman as Executive Vice President of Sales. // Episona (Pasadena, CA) appointed Bob King as Vice President, Sales. // MDxHealth (Irvine, CA, and Herstal, Belgium) announced the appointment of Paul Marr as Executive Vice President of Sales for North America, in conjunction with the expansion of its US sales force to 50 representatives. //
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