PHARMACEUTICAL EXECUTIVE NEWSLETTER

In this ISSUE

Sales Force Effectiveness, Millennial Style

Life Sciences' Shifting Sands: Five Trends that Threaten the Status Quo

Germany: The Video Doctor Is In

Top Story

Marketing for Social Media: The Solution is Personal

Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization
... /Read more/

INTAC^® is an abuse deterrent technology that can be tailored to a variety of immediate and extended release profiles.

Learn more on the INTAC^® website about how you can protect your pill.

Strategy

Developing and Commercializing a Product: To Partner or to “Go It Alone”?

A new report from QuintilesIMS asks, it more advantageous to take a product to market by “Going It Alone” or by partnering with an established pharma company?
... /Read more/

2017 Real-World Evidence Benchmark Survey
Deloitte's 2017 Real-World Evidence Benchmark Survey shows that life sciences companies are making some progress in using RWE but still have opportunities to expand applications across the value chain, consider new channels to access RWD, and improve their overall capabilities.

Explore this research Today!

Event

Gaining Competitive Advantage in Digital Health

Pharm Exec's Michelle Maskaly reviews last week's eyeforpharma Philadelphia conference, where the changing patient and stakeholder landscape of digital health was a key topic under discussion
... /Read more/

Talking the Patients' Language – the importance of effective, patient-centered engagement
Live Webinar: Tuesday, June 6 at 8:00am EDT

Regulatory

Patient Groups Challenged on Pharma Ties

Greater patient involvement in regulatory processes is raising questions about whether the views expressed by such groups fully reflect broader public needs and values. Jill Wechsler reports
... /Read more/

Calendar

/ May 11–12: PharmaMarketing Summit 2017/

Grande Lakes, FL

/ May 21–24: 6th Pharmaceutical Sciences World Congress 2017/

Stockholm, Sweden

/ 20–22 June: EphMRA Annual Conference 2017/

Amsterdam, The Netherlands

Industry update

//Bioventus (Durham, NC) named David Varner Vice President of Marketing, Active Healing Therapies.//Ash Keswani joined Cogentix Medical (Minneapolis, MN) as SVP of Marketing and Business Development.//McCann Health appointed two managing directors, Robert Paglia and Randy Goodman, to its New York team.//

Winning the RAT race: A new Center of Excellence to drive development of regenerative medicines
Live Webinar: Tuesday, May 2 at 11:00am EDT

advertise with us / print subscribe / digital subscribe / visit pharmexec.com