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In our October issue of Pharmaceutical Executive
FEATURES

Cover Story
 Real World Evidence: Data's New Domain
William Looney
Pharm Exec convenes an expert Roundtable to discuss one of the hottest topics in big data today—how to make that data relevant to payers, regulators and the patient through reliance on real-world evidence in driving better health outcomes.
Strategy
The Rise of the CFO Strategist
Casey McDonald
The role of the biopharma chief financial officer is ever-evolving. “Jack of all, master of none" doesn't cut it. Mastery of far more than the company's balance sheet is a necessity.
Market Access
 “Huge Sellers” Herald Changes in Japan Drug Pricing
Donald Macarthur
The latest price rules revision is both radical and rare by the government's usual exhaustive standards. What do they mean for pharma players in the world's third-largest market?
Brand Engagement
 Content Marketing's Data Fail: Information Without Insight?
 Ben Locwin
A practical roadmap for pharma brand teams in avoiding the pitfalls in statistical thinking when appraising and presenting data.
ALSO IN THIS ISSUE
 Major Changes Ahead for Drug User Fees
Jill Wechsler
PDUFA VI to enhance FDA staffing, revise fees and expand evidence for drug development.

 The Barcelona Brief
William Looney
Highlighting the seven key trends in global pharma that drove discussion at this year's CPhI Worldwide event in Spain.

 Are You Winning or Losing in Pharma 2.0?
Stan Bernard
Answer 12 key questions to determine if your brand team is leveraging today's winning competitive strategies and actions.
 
WEBCASTS
Supporting internal and external decision-making through effective MSL activities
Achieving Success in the Biosimilar Market
Why Patient Support Programs Need a Personal Approach
Understanding the Chronic Disease Patient Journey in Emerging Markets
Four Strategies You Need to Maximize the Value of Your Data
 
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