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In our February issue of Pharmaceutical Executive
FEATURES
Cover Story
 Beyond Boundaries: The Staying Power of Emerging Markets
William Looney
Emerging country market-access experts from McKinsey & Co. sit down with Pharm Exec to discuss next-level strategies needed to build sustainable local businesses that maximize patient access to the product portfolio.
Supply Chain
Pharma dot-gov: A New Business Model
Richard Burcham
An advocate of business system automation in the global pharma supply chain offers a six-pronged approach to adapting to the realities of a new age of mounting regulation and customer expectations.
North America
 Canada’s Rx&D: A Fresh Start for a New Era
 William Looney
Canada’s Rx&D, the industry’s oldest functioning trade association, recently changed its name—with a mission of bridging the many points of collaboration that drive the process of modern drugs, from discovery to market.
Interview
 Subhanu Saxena: Securing Cipla’s Future
 Julian Upton
Pharm Exec interviews Subhanu Saxena, CEO of India pharma giant Cipla, who discusses the longtime emerging market champion’s strategic plans to raise its geographic profile and secure the company’s future in the US.
ALSO IN THIS ISSUE
 The Creative Impulse: Defending Pharma and Health DTC
Mollie Rosen
Defending pharma and health direct-to-consumer advertising is a top 2016 priority for the 4A’s industry trade group.

 Congress to Keep a Close Watch on FDA
Jill Wechsler
More oversight of regulatory programs and policies planned by GOP critics of the agency.

Morgan Moments: A Closer Reading of the 2016 JP Morgan Investor Conference
William Looney
A closer reading of this year's JP Morgan investor conference identifies three areas where the insular, often maladroit tone of the industry-investor dialogue may be morphing to something more grounded in the larger societal context of healthcare.
 
WEBCASTS
Four Strategies You Need to Maximize the Value of Your Data
New Tufts CSDD Research: Industry Adoption of eClinical Solutions and CDISC Standards
The Growing Aging Consumer Population – Living Longer, Living Smarter
Engineer Your Business to Win in the Mobile Selling Moment
 
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