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In this ISSUE

Pharma Must Embrace Digital Transformation

8 Winning Commercial Portfolio Strategies

Loss of Exclusivity: Strategies to Maximize Product Value

Top Story
Feel the Earth Move under Your Brand?
What many in our industry may overlook as they try to identify some new trend are the changes that move below our feet. And they have the potential to disrupt even the most thoughtful marketing plans, writes Al Topin
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Personalized Medicine
Personalized Medicine Needs Personalized Marketing
In the brave new world of personalized medicine, the one-drug-fits-all mass-marketing approach of the past won't work, writes Peter Houston.
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Technology
The State of Market Insights in Pharma
It's time to take advantage of a nascent technology embrace taking hold among market insights professionals, writes Janet Kolsoff
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Patient Data
Research Responses to Patient Privacy Concerns
How can Pharma balance the need to access to patient data and still respect patient privacy? One approach is to access patients through third-party online communities
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Technology
Medical Game Changers Beckon
Highlights of the top 10 transformative efforts, which the Cleveland Clinic thinks will show the greatest promise in impacting the practice of medicine in 2017
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Calendar
/ February 8–9, 2017: Speaker Programs 2017/
Philadelphia, PA
/ March 14–16, 2017: eyeforpharma Barcelona 2017 /
Barcelona, Spain
/ May 21–24, 2017: 6th Pharmaceutical Sciences World Congress 2017/
Stockholm, Sweden
/ 20–22 June 2017: EphMRA Annual Conference 2017 /
Amsterdam, The Netherlands
Industry update
//Gina DeSimone was named senior vice president for sales and marketing at Rodo Medical (San Jose, CA).//WE Communications (Seattle, WA) appointed Stephanie Marchesi as president of both its health business and Eastern region.//SCORR Marketing (Kearney, NE) announced the promotions of Lauren Naughton to business development director, Ashlee Swanson to copy director, Marc Bacon to lead developer and Holli Kroeker to PR and media manager.//
 
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