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In this ISSUE

Pharm Exec's Top 50 Companies

Realizing the Potential of Asia-Pacific

Pill Counters: Figures from Recent Industry News

Medical Affairs
Eight Tips on Improving KOL Engagement
Gary Kaplan offers surveying tips to help identify both tactical and strategic initiatives required for a true key performance indicator
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Patients
The Push for Story-Driven Engagement
As drugmakers seek engagement, patients are buried in content. Thus, quality and appealing material is a must to grab a share of the narrow bandwidths that patients possess
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Social Media
Snapchat: A Tool for Pharma Marketers?
Is Snapchat just a bit of fun for teenagers, or should pharma marketers be taking it seriously as a media platform? Peter Houston takes a look
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Calendar
/October 27–28: MedComm 2016 /
San Francisco, CA.
/ December 13–14: Life Sciences Trade and Channel Strategies/
Philadelphia, PA
/ February 22–23, 2017: Speaker Programs 2017 /
Philadelphia, PA
/ May 21–24, 2017: 6th Pharmaceutical Sciences World Congress 2017 /
Stockholm, Sweden
Industry update
//Astellas (Northbrook, IL) promoted John Demaree to Vice President, Oncology Marketing.//Collagen Matrix, Inc. (Oakland, NJ) announced that Bill Messer has joined the company as Vice President, Sales and Marketing.//Aarti Shah was promoted to Senior VP and Chief Information Officer at Lilly, moving up from a role as the firm's global brand development leader for immunology.//
Special Feature
Pharm Exec's Annual Press Audit 2016
The media's scrutiny of pharma declined in 2015 for the first time in four years – but is still almost double what it was in 2011. George Sillup and Stephen J. Porth identify the "hot button" issues
... /Read more/
 
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