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In this ISSUE

Facebook's New Algorithm: Attention, Engagement and World Domination

Pharma and Biotech Financial Outlook: Hazy

Investing in Patient-Centric Capabilities Requires a Clear Strategy

E-book: Patient Centric Approach to Product Commercialization

Top Story
Snapchat: A Tool for Pharma Marketers?
Is Snapchat just a bit of fun for teenagers, or should pharma marketers be taking it seriously as a media platform? Peter Houston takes a look
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Mobile Health
AZ Seizes the “Mobile Moment”
Pharm Exec talks to AstraZeneca's Jenny Streets about the new AZHelps mobile and social media platform
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Oncology
Cancer's Disruptive Dozen
The World Medical Innovation Forum presented its second list of breakthrough technologies—this time focused on oncology. Casey McDonald reports
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Calendar
/October 27–28: MedComm 2016 /
San Francisco, CA.
/ December 13–14: Life Sciences Trade and Channel Strategies/
Philadelphia, PA
/ February 22–23, 2017: Speaker Programs 2017 /
Philadelphia, PA
/ May 21–24, 2017: 6th Pharmaceutical Sciences World Congress 2017 /
Stockholm, Sweden
Special Feature
Pharm Exec's Top 50 Companies
Pharm Exec's 16th annual listing of the top biopharma players may look placid on the surface, but, upon deeper inspection, does point to important transitions taking place in the larger business model
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Europe
Brexit and UK Pharma
Eleanor Biggs looks at the biggest uncertainties facing the pharma industry if the UK were to leave the European Union
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Industry update
//VEXIM (Toulouse, France) appointed Sébastien Lemoine as VP International Sales and Market Development.//Almac Group (Craigavon, UK) appointed Kevin Reid to the position of Vice President of Corporate Marketing.//Primex Pharmaceuticals (Zug, Switzerland) announced the appointment of Alan Knox as Head of Global Marketing.// Adherium Limited (Melbourne, Australia) announced the establishment of Adherium North America, Inc., based in San Francisco, CA, and appointed James Hattersley as Senior Vice President of Business Development, North America.//
 
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