PharmExec Marketing: Having trouble viewing the email? Click Here

In this ISSUE

Medicines and Advertising: The Odd Couple

Who Will Win the Race to Treat NASH

Will Another Recession Bash the Biopharma Industry?

E-book: Patient Centric Approach to Product Commercialization

Top Story
The Value of an E2E Evidence Management Model
Terry Hisey and Brett J. Davis offer a “how to” primer for life sciences companies on applying end-to-end evidence strategies in demonstrating product value
... /Read more/
Advertisement
Watch this brief video to learn how emerging technologies and virtual engagements like teledetailing and telepromotions can help you succeed in the evolving model for prescriber engagement.
Learn more
Pharma Futures
Facebook’s New Algorithm: Attention, Engagement and World Domination
Facebook is the number one social-media network for businesses. Peter Houston asks, How can pharma stay relevant in the feed?
... /Read more/
Calendar
/ June 21–22: Pharmacy Channel Strategies for Specialty Products /
Philadelphia, PA.
/ June 21–23: EphMRA Annual Conference /
Frankfurt, Germany
/ October 27–28: MedComm 2016 /
San Francisco, CA
/ December 13–14: Life Sciences Trade and Channel Strategies /
Philadelphia, PA
Pharma Futures
Alphabet’s (fka Google) Health Care Laundry List
When an 800-pound gorilla stakes a claim in an industry sector, the incumbents sit up and take notice—particularly when the gorilla is named Alphabet and is the parent company of Google. Cassie Arnold reports.
... /Read more/
Special Feature
Pharm Exec's Brand of the Year 2016
Pharm Exec’s 10th annual Brand of the Year is Bristol-Myers Squibb’s Opdivo, which has raced into the lead position in the treatment-shifting immuno-oncology space behind launches in three key cancers—melanoma, lung, and renal
... /Read more/
Resources
Making the Most Out of Your Real Estate
As companies look to raise capital, selling and then leasing back real estate is a tempting option and one that other industries are utilizing, writes Karen Williamson
... /Read more/
Industry update
//Aclaris Therapeutics, Inc. (Malvern, PA) appointed Kevin Scott as Vice President of Sales.//Healthcare market research company Research Partnership (Philadelphia, PA) appointed Tom Nolte as Director, Head of Business Analytics, North America.//
Portland Health (London,  UK) appointed Dr. Brendan Murphy as Director of Medical Education.//
 
advertise with us / print subscribe / digital subscribe / visit pharmexec.com