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In this ISSUE

New Strategies Needed to Clarify Off-Label Marketing

The Diversity Dearth in Pharma

Data Unleashed: Competition Among Competitors

E-book: Patient Centric Approach to Product Commercialization

Social Media
Facebook's New Algorithm: Attention, Engagement and World Domination
Over 90 percent of the marketers surveyed in Social Media Examiner's 7th annual industry report said they used Facebook. Peter Houston asks, How can pharma stay relevant in the Facebook feed?
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From the Editor
Medicines and Advertising: The Odd Couple
The challenges facing the ad industry and big Pharma are remarkably similar—a point driven home by four distinct themes discussed at this year's 4A's Transformation conference
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Event News
SXSW 2016 and the New Alchemy of Hope
In many life situations, it's difficult to be hopeful. But at SxSW Interactive in Austin, TX last month, it was difficult to be pessimistic, writes Bill Drummy
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Calendar
/ May 12: FT Healthcare & Life Sciences Summit /
New York, NY
/ June 21–23: EphMRA Annual Conference /
Frankfurt, Germany
/ June 23–24: Pharmacy Channel Strategies for Specialty Products /
Philadelphia, PA.
/ October 27–28: MedComm 2016 /
San Francisco, CA
/ December 13–14: Life Sciences Trade and Channel Strategies /
Philadelphia, PA
Emerging Pharma Leaders
Pharm Exec’s Emerging Pharma Leaders 2016 — Last Chance to Nominate
Pharm Exec is looking for the fresh faces of pharma leadership. And we'd like your input. Tell us who you think should be included as one of our 2016 Emerging Pharma Leaders. These leaders are vital to the future of the industry, and you can help ensure they get the recognition they deserve. Fill out your nomination today
... /Read more/
Industry update
//Envy Medical, Inc., (Westlake Village, CA) appointed Sona Tolani to the newly created role of Senior Vice President of Marketing.//DIA (Horsham, PA) announced that Jonathan Commons has been named Senior Vice President of Marketing.//Adherium Limited (Melbourne, Australia) announced the establishment of Adherium North America, Inc., based in San Francisco, CA, and the appointment of James Hattersley as Senior Vice President of Business Development, North America.// Volition RX (Namur, Belgium) appointed Louise Day as Chief Marketing and Communications Officer.//
 
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