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| Digital Pharma |
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The Digital Marketing Platforms Here to Stay? |
Where pharma marketers may fear to tread, general marketers rush in to bet on the latest rising star without a clear idea of where it's heading. Peter Houston reviews the digital channels that look likely to still be around by the end of the year
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| Digital Pharma |
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mHealth: Trendy or Revolutionary? |
Jeff Daurity looks at the how the products unveiled during the Digital Health Summit at the 2016 International Consumer Electronics Show offer new insight into health patterns and future outcomes
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| Branding |
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When One is Not Enough
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In addition to the “new brand for new indication” approach, drug manufacturers have also re-launched a drug as a distinct second brand within the same indication. Ram Subramanian and Rehan Baqri lay out five objectives that make it worthwhile to pursue a second brand strategy
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| Strategy |
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| Industry update |
| //Kantar Health promoted Michel Murino to the newly created role of chief executive officer for Kantar Health Europe.//Chicago-based GA Communication announced its rebirth as Sandbox. Sandbox's 350 employees will be based in seven offices throughout the US and Canada.//MRIGlobal (Kansas City, MO) announced that Steve Phillips joined the as Vice President of Sales and Marketing.// Israel-based Treato has appointed Gregory Gallo as its new Chief Commercial Officer.// |
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