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| Digital Advertising |
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The One Thing Worse Than Internet Ads Is… |
In the consumer’s eye, the one thing worse than annoying internet ads is the widely held belief that too much personal information is held online when it comes to online marketing. Graeme Hutton reports
... /Read more/ |
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| Strategy |
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Reaching the Unreachable |
The traditional commercial sales model in biopharma of deploying teams of reps to call on physicians is broken. Here, Todd Greenwood outlines a new approach
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| Industry update |
| //Stephen Potts rejoined Kantar Health (New York, NY) as UK Managing Director. The company also appointed Michel Murino to the newly created role of CEO for Kantar Health Europe.//Linda Lee was appointed President, Global Solutions, Ipsos InnoQuest (New York, NY).//SCORR Marketing (Kearney, NE) promoted Lea Studer to Senior Vice President of Marketing Communications.//Portland (London, UK) promoted Dr Jane Brearley to Head of Health.// |
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