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In this ISSUE

Eight Tips on Improving KOL Engagement

European Pharma and the Unified Patent Court

Pharm Exec's Annual Press Audit 2016

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Top Story
"Drug Transparency": Each Bill Needs Careful Evaluation
Could the new Vermont Drug Transparency law "lead the US Pharmaceutical industry to an awful end"? Tom Norton reports
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Watch this brief video to learn how analytics can help your product access program.
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Social Media & Marketing
The Answer is Video. Now What Was the Question?
Increasingly, media and marketing companies are looking to online video to rescue shrinking advertising rates and capture coveted social traffic. Peter Houston reports
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Calendar
/ August 15–17: 10th Annual Forum on Transparency and Aggregate Spend /
Washington, DC.
/ September 15–16: Compliance Congress for Specialty Products /
Boston, MA
/ October 27–28: MedComm 2016 /
San Francisco, CA
/ December 13–14: Life Sciences Trade and Channel Strategies /
Philadelphia, PA
/ February 22–23, 2017: Speaker Programs 2017 /
Philadelphia, PA
 
 
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Europe
UK Biopharma: Life After Brexit
Paul Ranson examines how the UK biopharma must now adapt to a changing landscape
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Breaking the Circle of Distrust with a Radical PLC Pricing Model
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Europe
An EU Referendum on Drug Pricing?
Not yet, says Reflector. But to judge from the European Parliament's latest foray into the subject, there could be plenty of support for such an approach
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Best Practices for Integrating Biomarkers across the Drug Development Continuum
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Industry update
//Bristol-Myers Squibb (New York, NY) appointed Fouad Namouni, M.D. as Oncology Development Head.//Syndax Pharmaceuticals, Inc. (Waltham, MA) announced the appointment of seven oncology experts to its Scientific Advisory Board (SAB): Ronald M. Evans, Ph.D; Julie R. Brahmer, M.D.; Joseph Paul Eder, M.D.; Rachel Humphrey, M.D.; Samir Khleif, M.D.; Hope S. Rugo, M.D.; and Jedd D. Wolchok, M.D., Ph.D.//
 
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