Top Story
Cures: The New Game-Changers
With a robust clinical portfolio, ongoing promotional presence and positive patient response, historically, brands have been able to reach standard of care status and astronomical heights over time. But new cures are changing the game for everyone, writes Mike Rutstein. ...Read more
Brand of the Year
From Care to Cure: Pharm Exec’s Brand of the Year
This year’s Pharm Exec Brand of the Year, Sovaldi and Harvoni are are a game-changer from a commercial point of view, having broken the stereotype of the sclerotic, slow-build launch cycle that appeared to be the industry’s destiny just a year ago. ...Read more
Brand of the Year
Next Steps on Hepatitis C: Gilead’s Four-Point Plan
Gilead Sciences outlines its goals for the hepatitis C virus (HCV) franchise for the next 18 months. ...Read more
Personalizing the Non-Personal in an Age of eDetailing and Multichannel Marketing
In the world of pharmaceutical sales and marketing, communications have traditionally been measured as either “personal” or “non-personal”, and the division between the two was distinct. Personal communications were handled by the sales department, while marketing took care of the non-personal. Today, though, personal interactions are becoming more difficult to arrange, while non-personal interactions have become more pervasive. Discover how modern marketing tools can add a personal touch.
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Patient Adherence
Balancing High-Tech with High-Touch
Loreen M. Brown discusses how technology has influenced how healthcare teams function, from leveraging and delivering care to interacting with patients throughout the patient journey ...Read more
Interview
Capturing the Cloud: A Conversation with Veeva Systems’ Matt Wallach
Pharm Exec sits down with Matt Wallach, co-founder and President of Veeva Systems, an upstart start-up whose mix of cutting-edge technology and a strong customer orientation has brought it to the top rank in providing cloud-based data management services to the life science industry. ...Read more
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 //Synlogic (Cambridge, MA) appointed Jose-Carlos (JC) Gutiérrez-Ramos, Ph.D., as President and Chief Executive Officer.//Sanofi’s Chief Strategy Officer, David-Alexandre Gros is the latest of the company’s C-suite executives to leave the company. The company announced news of his departure on Monday.//Takeda UK appointed Craig Adkins as its new Business Unit Director for irritable bowel disease (IBD). //Health informatics firm Aridhia (Edinburgh, UK) named Chris Roche as CEO, succeeding co-founder David Sibbald.// |
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