OPTICAL DISPENSARY CHECKUP
When your patients leave your exam room, they become consumers. To get them into your dispensary, you must develop a solid understanding of consumer behavior, according to Donald Teig, OD, FAAO, and Robert A. Davis, OD.
Once in the dispensary, you and your staff must educate patients on the benefits of having multiple pairs of glasses. Before they will pay for a second pair, consumers must perceive the benefits of having different glasses for different uses—as a backup, as a convenience, or as a fashion accessory. You must make specific recommendations, and opticians must show them appropriate products. » More
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INDUSTRY NEWS
Kingwood, TX - Doctors, staff, members and employees of Vision Source can now follow the network’s latest news through Twitter, You Tube, and Facebook. » More |
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Golden, CO - Johnson & Johnson Vision Care will support Optometry Giving Sight at the silver level, according to a statement from Dr. Mary Anne Murphy, chair of Optometry Giving Sight. » More |
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Pinellas Park, FL - Transitions Optical has launched its Transitions Vantage lenses, which darken and polarize on exposure to ultraviolet light, according to a recent announcement from the company. » More |
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London - The date for the next European Academy of Optometry and Optics (EAOO) has been set for April 20-22 in Dublin. The event will bring together key decision-makers, influencers, educators, researchers, and students from across Europe to discuss and share the latest research and best practices relating to optics, optometry and vision sciences.
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DISPENSING NEWS
Mason, OH - Students in more than 100 area schools in the Cincinnati tri-state region received vision screenings from EyeMed and fellow Luxottica employees. More than 1,400 students received free full vision exams and new eyewear at the OneSight Optical Clinic held at the Cincinnati Museum Center. » More |
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Rancho Cordova, CA - Private practice doctors will have the option to create their own online dispensary to compete with online optical retailers using eStores by Eyeconic, a service to be announced by Eyefinity at the 2012 International Vision Expo East. » More |
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Fairfax, VA - An American Board of Opticianry (ABO) Review Course will be offered at the upcoming 2012 American Society of Ophthalmic Administrators (ASOA), April 20-24 in Chicago, according to the organization. The course will be held on Friday, April 20 at McCormick Place West in Chicago. » More |
LATEST PRODUCTS
Parsippany, NJ - The new Marc Jacobs eyewear collection mixes retro charm with unique, bold color combinations, according to a statement from Safilo Group, the manufacturer and distributor of the line. » More |
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Port Chester, NY - The latest collection from Zyloware features bold and edgy tattoo-inspired designs. Etched by Zyloware, launching in April, is the newest addition to Zyloware’s house brands featuring bold styles for both men and women. » More |
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