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The three giants driving America's $3 trillion healthcare economy–health insurers, hospital systems, and pharmaceutical companies–all face the same dilemma: how to effectively engage customers to earn trust and improve the consumer healthcare experience. » Analysis
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Engaging patients is not simply about providing them with basic health information, but going beyond to provide information that is truly relevant and of use. » Strategies
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Though the second enrollment period of the Affordable Care Act (ACA) has been without major glitches, the healthcare reform law and the Obama administration are facing major scrutiny from Republicans. » Read more
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