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How to schedule and prepare for a TV appearance

By Melanie Palm, M.D., M.B.A.
Brand building and marketing are two business side activities for sustaining a successful practice. One way to market yourself is to offer your expertise to the media within your local community. Here are practical tips on how to get involved and stay involved with the media. » More

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Read more on marketing from Dr. Melanie Palm

• The importance of establishing your brand identity

• What do television producers look for in physician experts?