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| Industry Trends |
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Pharm Exec's Top 50 Companies 2017 |
Pharm Exec's 17th annual listing of the top biopharma players paints a stable picture of performance for the usual placeholders, but change and disruption to current business models could upend positioning in the years ahead.
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| Marketing |
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Are We Slaves to Predictability?
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The status quo pharma marketing model is still relied upon by the big brands, not because the results are amazing, but because they are predictable. It's time to challenge convention, says James Talerico.
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Launching into Value: Pharma's Quest to Align Drug Prices with Outcomes
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