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In this ISSUE

Former Pharmaceutical Executive Talks Drug Pricing, Future of Sales Reps

Portfolio Management Health Check

FDA Gets Closer to Creating Digital Health Unit

Marketing and Promotion
2017 Brands of the Year: 5 Impact Areas
In its 11th annual feature, Pharm Exec breaks from the norm to instead profile five products that are currently shining the spotlight on critical and highly debated aspects of healthcare and R&D.
... /Read more/
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Rethink Your Mileage Reimbursement Program
If your sales reps are high mileage drivers, you're wasting money reimbursing with a cents-per-mile rate. Learn cost-effective alternatives and how to prevent a lawsuit in this Motus article. Learn more
Marketing and Promotion
Launch for Long-Term Success
Study examines why a pharma brand's early sales are not a trusted predictor for total lifetime value—it's about driving waves of growth.
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Precision Medicine in Immuno-Oncology
The ongoing advances in cancer immunotherapy together with precision medicine may promise a bright future for patients. Learn about the two most common biomarkers in clinical trials that are critical for the drug development process. Sponsored by Covance
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Executive Profile
AstraZeneca VP Shares Tips for Success
Among those honored at HBA's Women of the Year awards luncheon, Bahija Jallal's story is one of courage and resilience.
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Through the Patient's Eyes - Needs, Behaviors and the Science Behind it All
Live Webcast: Wednesday, June 21 at 11:00am EDT
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Technology
Pharma Must Embrace Its Social Media Role
The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid patients, writes Dawn Lacallade.
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Coming to terms with Patient Centricity
Live Webinar: Tuesday, June 20 at 12:00pm EDT
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Marketing and Promotion
Brand of the Year: A Retrospective
With this year marking our 11th installment, we look back on Pharm Exec's first 10 Brands of the Year.
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Winning the RAT race: A new Center of Excellence to drive development of regenerative medicines
On Demand
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Calendar
 
/ Bio It World Conference & Expo '17 5/23-5/25 /
 
/ The American Biomanufacturing Summit 5/23-5/24 /
 
/ Real-Time Benefit Check & ePrior Authorization 5/23-5/24 /
 
/ 8th Annual West Coast Forum on Transparency & Aggregate Spend 5/23-5/24 /
 
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Emerging Biopharma and Rare Disease: Finding a Needle in a Haystack
Data-driven Patient Recruitment Solutions
Live Webinar: Thursday, June 8 at 2:00pm EDT
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Talking the Patients' Language – the importance of effective, patient-centered engagement
Live Webinar: Tuesday, June 6 at 8:00am EDT
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