PHARMACEUTICAL EXECUTIVE NEWSLETTER

In this ISSUE

Pharma Smackdown on Capitol Hill

Pharma dot-gov: A New Business Model

The Digital Marketing Platforms That Will Stick Around

Washington

Pharma Smackdown on Capitol Hill

Valeant and Turing's fuzzy explanations of pricing practices to the House Oversight and Government Reform Committee cast a shadow over the broader industry, writes Jill Wechsler.
... /Read more/

Regulatory

Industry and Patients: An Evolving Partnership

Pharm Exec talks to Jane Griffiths, Company Group Chairman, Janssen EMEA, about how the relationship between industry and patients is maturing.
... /Read more/

Calendar

/ PCC 2016, Pharmaceutical Compliance Congress /

/ IRT Europe, Interactive Response Tech in Clinical Trials /

Industry Trends

Pharma dot-gov: A New Business Model

An advocate of supply chain business system automation offers a six-pronged approach to adapting to a new age of mounting regulation and customer expectations.
... /Read more/

Marketing and Promotion

The Digital Marketing Platforms That Will Stick Around

Peter Houston looks at the social and digital channels that look likely to still be here by the end of the year.
... /Read more/

Reputation

PhRMA Unveils New Ads Showing Patient Side of Biopharma Innovation

The Pharmaceutical Research and Manufacturers of America (PhRMA) last week unveiled new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of patients, families and biopharmaceutical researchers.
... /Read more/

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