Pharm Exec Picks is a biweekly eletter that delivers the most popular news and articles from the pharma space and highlights what’s trending on social media.
Top 5 Stories :
Tech Giants Collaborate and Disrupt in Life Sciences Industry
As tech giants enter the life sciences industry, healthcare companies should adapt their business model and embark with these new players on a more ambitious, personalized, and preventive healthcare strategy. Read more
A Fireside Chat with Brent Saunders, CEO of Allergan At this year's Pharmaceutical Executive Summit on “Emerging Strategic, Financial and Shareholder Issues” on November 3, Peter Young sat down with Brent Saunders, CEO of Allergan, for a fireside chat about Saunders’ early entrepreneurial years, his career in the industry, and some of his business philosophies. Read more
The 'Prosolidate' Push: New Agency Service Mix
To minimize the risks of consolidation, many brand leaders are embracing a new agency service model called “prosolidation” that adds independent agencies into the mix, breaking the decades-old trend of agency consolidation. Read more
4A's Partner Award Pushes Healthcare Agencies Into the Spotlight
Healthcare agencies are being given a place at the table at ad industry’s top award shows. And while not close enough to rub elbows with the Don Drapers and Peggy Olsons of the ad world, at least they’re being invited, writes Marylyn Donahue. Read more
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Trending on Social Media :
Drug Pricing in Europe: A Discordant Bandwagon The Parliamentary Assembly of the Council of Europe is the latest to clamber aboard the well-filled bandwagon now rumbling and rattling across Europe in an increasingly noisy debate over drug prices. Read more
