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Pharm Exec Picks is a biweekly eletter that delivers the most popular news and articles from the pharma space and highlights what's trending on social media.

Top 5 Stories :
Obama's Mixed Message for Biopharma R&D
President Obama took center stage last week to unveil his "Precision Medicine Initiative," a $215 million program to build a massive database of patient genomic information to support future biomedical research.

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What's Ahead for 2015? Pharm Exec's Industry Outlook
Following a year where a phenomenal cure was met by pricing outrage, the march of new products, including vaccines for malaria and dengue fever, and promising immunotherapy cancer combos will continue in 2015.
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Why Alliances Fail
Most biotech-pharma alliances fall short of expectations. But are they doomed -- or just difficult? In this second of two parts, experts say strategic partnerships offer acceptable odds, but only if you know what you're doing.
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2015 Pipeline Report: Burning Bright
Tracking new therapies as they wind their way through development, regulatory approval, and payer acceptance can be like waiting for paint to dry and then repainting in a different color. It's a slow process and far from linear.
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Message from Morgan: Takeaways from 2015's J.P. Morgan Conference
To the unwary, the January J.P.Morgan Investor Conference in San Francisco bears resemblance to a predatory feast. Like spawning salmon, drugmakers fattened by great science nudge their forward-looking statements upstream—right into the jaws of grizzly investors seeking to score an easy meal.
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Trending on Social Media :
Meeting Unmet Medical Needs: The Disparity Dilemma
The US drug regulatory system fails to address the country's most urgent medical needs with the resources appropriate for the task. But change is possible.
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The Good, the Bad and the Ugly: CPhI Panel's Pharma Predictions for 2015
An expert CPhI Worldwide panel has identified "the good, the bad, and the ugly" in its forecast for the pharmaceutical industry for 2015.
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The Seven Deadly Sins of Product Launches
As more new products vie for payer and prescriber attention, the stakes around launch success are higher than ever. Stan Bernard outlines the key traps to avoid in getting things right – when it really counts.
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