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May 31, 2014

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Special Report

4 prescriptions for successful pharmacy practice

The big pharmaceutical companies are saying that communication is the next big drug. We pharmacists are the ones doing that communicating. They were right about Prozac. They were right about Lipitor. They are right about us. Let's capitalize on this. Here's how.

We've been bonding over misery for decades now, and we're going to ride this downward spiral right into obsolescence. It doesn't have to be that way if we take our own medicine and flip the paradigm around.

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