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October 3, 2018
 
How cosmeceuticals differ from cosmetics
From Dermatology Times
The word cosmeceutical is meaningless, according to the FDA, which often leaves dermatologists responsible for educating patients about what they are — and are not. These are the basics.
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Use psychology to manage negative patient reviews
From Medical Economics
The occasional negative patient complaint online can actually turn out to be a good thing for your reputation. Here’s how you take control.
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Strong photo galleries aid practice marketing
image description here Well-curated before-and-after galleries do more than demonstrate results, they tell stories that draw new patients to the practice. Experts share why a practice needs an executable plan for how photos and videos will be organized on a daily basis.

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Have comments or questions about the eNewsletter? Contact us!
The Aesthetic Channel editor Eliza Cabana at [email protected]
The Aesthetic Guide editor Erin Velardo at [email protected]
Channel Director Heather Onorati at [email protected]
 

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