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September 7, 2018
 
Patient counseling and expectation management
 
Cosmetic patients motivated by more than vanity
Vanity only scratches the surface of motivations among people who seek aesthetic procedures, according to a recent study. A new study offers insight into the motivations of patients undergoing aesthetic procedures.
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Manage Snapchat dysmorphia
image description here Disguised as fun, photo editing filters are affecting body image and self-esteem. Physicians should recognize this impact to better counsel and appropriately manage patients.

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Practice marketing
 
5 must-use local SEO tactics
image description here A successful local SEO strategy for a cosmetic surgery practice is not made up of just one or two components. One expert offers an overview of the different factors that will drive people to your website, deliver the information they need, and convert them into new patients.

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We want to hear from you!
 
Have comments or questions about the eNewsletter? Contact us!
The Aesthetic Channel editor Eliza Cabana at [email protected]
The Aesthetic Guide editor Erin Velardo at [email protected]
Channel Director Heather Onorati at [email protected]
 

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